Disney came to us for help with a problem. (By the way, that’s a sentence I never thought I’d write.) Their “Meetings” and “Events” brands had just merged, and—after seeing some of our work—asked us to help create a new identity and campaign. The challenge was that they wanted to highlight the “Disney difference”—that unparalleled creativity, attention to detail and signature magic—while keeping a professional image for the C-level execs and corporate meeting planners that, well, mean business. In other words, they wanted to put the Disney brand up front without making it feel like a Mickey Mouse operation. Our solution? Use Our Imagination.