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LET'S CRUZ

- brand campaign -

santa cruz tourism

If you’ve ever been to Santa Cruz, California, you know that it’s a one-of-a-kind place. There’s something about the pace of it all, the anything-goes, come-as-you-are lifestyle that sets it apart. That spirit is what we tried to capture in the “Let’s Cruz” campaign, from TV to branded content.

Advertising

tv

Different vignettes played with a laid-back voiceover to capture the vibe of this destination in our TV spot. 

Is it just me or is Bonfire Guy #3 really stealing the show?

Let's Cruz

Content - This is How We Cruz

season 1

Season 1 featured a host, Annie, who drove an awesome bus and met with different locals, diving into their “scene” and then chatting about it over a beer.

Annie (and her bus, Betty Jane) were awesome hosts to kick off the series.

This is How We Cruz - Skaters Gonna Skate

season 2

Season 2 swapped out our host and our bus. This time, we found unlikely pairs of locals connected by a single thread—in this case, craftsmanship—and put ‘em on big, bright beach cruisers.

Surfboards and booze. What could go wrong?

This is How We Cruz - Venus & Ventana
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